George at Asda Maxi Dresses - Summer 2014

Around four years ago, when I started regularly wearing dresses for the first time since being a teenager, the first dresses I favoured were maxi dresses. They are so easy to wear, with their long, flowing skirts that go all the way down to the floor. However, over the past few years I have mostly moved away from maxis and instead favoured midi or knee length dresses as I feel they work better for my figure overall. I do still have a few maxis in my wardrobe, including some gorgeous numbers from plus size US brand IGIGI and boob friendly Polish brand BiuBiu, but they usually only get worn when I go on holiday or on a more formal occasion.

This summer, I decided to see if I could find a few everyday maxis out of which I would get more frequent wear. I came upon this decision when I was browsing the rails of my local Asda Living, where they have a reasonable range of clothing available, and quite a few maxi dresses. I tried a few dresses on in store, bought some of them, and then when subsequently back at home I ordered more online to collect from the store a couple of days later.

George At Asda Moda Floral Jersey Wrap Dress

I've made no secret of being a huge fan of George at Asda clothing and in particular their Moda range.  It suits my tastes so well - simple, stylish, feminine and flattering.

I was over the moon when I discovered that they had brought out a new fabric design in their classic Moda Jersey Wrap Dress - this time heading in a floral direction!

Image courtesy of George at Asda

Dyeing the George at Asda Moda Printed Jersey Dress

A little while ago I wrote a review of the gorgeous Moda Printed Jersey Dress from George at Asda.  I LOVE that dress - it works perfectly for me because it is made from stretch fabric and hugs my curves in all the right places. 

Moda Printed Jersey Dress by George at Asda

I went shopping yesterday and happened to visit a nearby Asda superstore.  You're probably wondering why I am talking about a supermarket on my blog...but here in the UK supermarkets no longer just sell food and drink.  For several years now they have been expanding into new markets, including electricals, banking, toys, books and - hurrah - clothing!

'George' is the name for the range of clothing available at Asda.  I have blogged about them before because they have a wide range of clothing in many different styles and all at great prices.

A few days ago, I had a conversation with the gorgeous Kitty over at Undercover Lingerista about some of the dresses on the George website.  One which had caught her eye was this Moda Printed Jersey Dress:

Image courtesy of George at Asda